© Minh H. Nguyen
Take a Look At My Work
Business Case Projects
For the Business Case Projects, I collaborate with my team, fulfilling the following roles:
- Main Roles: Market researcher & Insights detective. Supporting
- Roles: Slides designer & Team Co-lead.
Business Case Projects
Berlingske Media's Innovation Plan
- Industry: Media Industry.
- Objective: Conduct research on industry dynamics and evolving trends to inform the creation of Berlingske Media's Innovation Plan.
Business Case Projects
Knorr Business Plan
Industry: FMCG, Fish sauce.
Objective: Identifying customer pain points through research (both Primary & Secondary) and developing strategies to gain more market share.
Business Case Projects
ShopBase Business Plan
Industry: E-commerce, Edtech.
Objective: Researching customer insights, pain points, and market trends to develop better products and brainstorm solutions.
Data Analytics Projects
For the Data Analytics Projects, I work independently, and here are my workflows:
- Definding research & analysis objective.
- Collecting data.
- Transforming & Cleaning data.
- Analyzing.
- Optimizing (by Testing & Feedback).
- Summaring key learning point.
Data Analytics Projects
CocaCola USA Retailer Sales Analysis
- Industry: FMCG, Beverage.
- Objective: Analyze sales with Pivot tables (analyzing Dimensions and Facts) from data preparation techniques (Power Query, ETL,... ) to benchmark Coca-Cola USA retailer sales.
Data Analytics Projects
Factors affecting CO2 emissions in ASEAN's top 5 economies
- Industry: CO2 Emissions, Public sector.
- Objective: Using panel data, Stata 17 and Fixed Effect model to benchmark the socioeconomic factors influencing CO2 emissions ASEAN top 5 economy, deriving suggestion for Vietnam.